Multicultural Marketing Strategies: How Cultural Identity Shapes Buying Decisions

Join our free webinar on November 14, 12-1 p.m. and explore how diverse backgrounds and cultural identity influence consumer behaviour in Canada.

As Canada’s population becomes increasingly diverse, understanding the role of cultural nuances in marketing has never been more essential for brands. Our panel of industry experts will share actionable insights on why advertising in native languages can create a deeper connection. Examine how social media influencers within diverse ethnic communities establish authentic connections through cultural storytelling. Discover how brands can foster loyalty by incorporating cultural sensitivity and relevance into their marketing strategies.

This session is ideal for marketers, brand strategists, and anyone looking to build more inclusive and impactful campaigns.